{"product_id":"serum-primer","title":"Serum \/ Primer","description":"\u003cp\u003e\u003cspan\u003eNourish. Prime. Glow. The multitasking skincare-meets-makeup hero your skin deserves. Formulated with potent bioactives known to boost cellular metabolism, support elasticity, and protect the skin barrier, this concentrated serum delivers lasting hydration while creating the perfect base for makeup.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 class=\"accordian__title font-display text-uppercase\"\u003eBenefits\u003c\/h4\u003e\n\u003cdiv class=\"mb-2\"\u003e\n\u003cdiv\u003e\n\u003cp\u003eSupports the skin barrier and guards against Trans Epidermal Water Loss\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mb-2\"\u003e\n\u003cdiv\u003e\n\u003cp\u003eEnhances skin resilience and elasticity\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mb-2\"\u003e\n\u003cdiv\u003e\n\u003cp\u003ePreps skin for seamless, long-lasting makeup\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mb-2\"\u003e\n\u003cdiv\u003e\n\u003cp\u003eLightweight, non-greasy and fast absorbing\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mb-2\"\u003e\n\u003cdiv\u003e\n\u003cp\u003eSuitable for all skin types. Even oily or sensitive skin\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mb-2\"\u003e\n\u003cdiv\u003e\n\u003cp\u003eVegan, fragrance-free, silicone-free \u0026amp; microplastic-free\u003c\/p\u003e\n\u003ch3 class=\"title h3 text-uppercase font-display\"\u003eLasting Hydration\u003c\/h3\u003e\n\u003cdiv class=\"makeup-text__desc\"\u003e\n\u003cp\u003ePacked with naturally nourishing ingredients, Aleph Serum\/Primer is designed to effectively promote skin elasticity and protect the skin barrier against moisture loss for healthier, rejuvenated skin.\u003c\/p\u003e\n\u003ch3 class=\"title h3 text-uppercase font-display\"\u003eProactive ageing\u003c\/h3\u003e\n\u003cdiv class=\"makeup-text__desc\"\u003e\n\u003cp\u003eHighly effective ingredients come together to actively reduce the appearance of wrinkles and fine lines.\u003c\/p\u003e\n\u003ch3 class=\"title h3 text-uppercase font-display\"\u003eSuitable for all skin types\u003c\/h3\u003e\n\u003cdiv class=\"makeup-text__desc\"\u003e\n\u003cp\u003eThe non-sticky, non-greasy feel of this intensive and nourishing product can help balance all skin types. Even oily skin.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"1351\" height=\"633\" src=\"https:\/\/www.youtube.com\/embed\/GEk_QQASlmw\" title=\"Three Powerful Ways to Use Aleph Serum\/Primer\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e[INGREDIENTS] Ethyl Macadamiate, Coconut Alkane, Heptyl Undecylenate, Silybum Marianum Ethyl Ester, Triheptanoin, Camellia Japonica (Camellia) Seed Oil, Jojoba Esters, Terminalia Ferdinandiana (Kakadu Plum) Seed Oil, Carthamus Tinctorius (Safflower) Seed Oil, Coco-Caprylate\/Caprate, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Hibiscus Syriacus Callus Extract, Santalum Album (Sandalwood) Oil\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"accordian-section-title\"\u003eHero Ingredients\u003c\/h3\u003e\n\u003cul class=\"hero-ingredients-list\"\u003e\n\u003cli class=\"item hero-ingredients-modal__trigger\" href=\"#silybum-marianum-milk-thistle-extract-modal\"\u003e\n\u003ch3 class=\"h3 item-title\"\u003eSilybum Marianum (Milk Thistle) Extract\u003c\/h3\u003e\n\u003cdiv class=\"ingredient-description\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eDerived from the fatty acids from the milk thistle plant, silybum marianum ethyl ester is a sustainably-produced dry oil rich in Omega 6 fatty acids. It protects the natural skin barrier function and helps to soften the skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"item hero-ingredients-modal__trigger\" href=\"#hibiscus-syriacus-callus-extract-modal\"\u003e\n\u003ch3 class=\"h3 item-title\"\u003eHibiscus Syriacus Callus Extract\u003c\/h3\u003e\n\u003cdiv class=\"ingredient-description\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eA plant cell complex derived from the Blue Bird Hibiscus plant, this anti-oxidant stimulates the skin metabolism, slows down the natural oxidation process and reduces the production of free radicals. The result is a visible decrease in wrinkle size and depth, as well as an improved skin tone.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"item hero-ingredients-modal__trigger\" href=\"#jojoba-esters-modal\"\u003e\n\u003ch3 class=\"h3 item-title\"\u003eJojoba Esters\u003c\/h3\u003e\n\u003cdiv class=\"ingredient-description\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eA natural ester derived from moisturising jojoba oil, this non-greasy emollient improves the staying power and stability of pigments on your skin while nourishing and protecting your skin with antioxidants and Vitamin E and B. The natural high oxidative stability of jojoba oil allows a longer efficacy of the formula.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e[PRO TIP] \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"mb-2\"\u003e\n\u003ch3 class=\"accordian-section-title\"\u003eProtective and Nourishing Serum\u003c\/h3\u003e\n\u003cdiv\u003eUse as part of your skincare routine by applying 2-3 drops to the palms of the hands and pressing into the face.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mb-2\"\u003e\n\u003ch3 class=\"accordian-section-title\"\u003eMakeup Primer\u003c\/h3\u003e\n\u003cdiv\u003eApply as above prior to Concealer\/Foundation. To avoid eye makeup creasing, avoid the eye area.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mb-2\"\u003e\n\u003ch3 class=\"accordian-section-title\"\u003eTinted Serum\u003c\/h3\u003e\n\u003cdiv\u003eMix 1-3 drops with Concealer\/Foundation to create light and nourishing veil of coverage.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Aleph","offers":[{"title":"Default Title","offer_id":54106634944623,"sku":null,"price":72.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0068\/4811\/8895\/files\/Serum_Primer_RTF_standing_1.webp?v=1787986512","url":"https:\/\/theorganicaemporium.com.au\/products\/serum-primer","provider":"The Organica Emporium","version":"1.0","type":"link"}