Do beauty the Aleph way, with reverence for the interconnectedness of people, planet, and animals. Beauty isn’t beautiful if it damages the well-being of any member of this essential relationship. The Aleph Clean Promise is about doing no harm and doing more good so that we can do beauty, better.

LESS:

• LESS Plastic in packaging
• LESS Water
• LESS Resources used
• NO Synthetic, toxic, hormone-disrupting ingredients
• NO PFAs, GMOs, PEGs
• NO Fillers
• NO Added fragrance
  
• NO Animal cruelty
• NO Waste
• NO Plastic in formulas

MORE:

• Safe, plant-based, vegan ingredients 
• Skincare actives for cellular regeneration
• Organic Ingredients
• Makeup Alchemy
• Makeup Artist-driven formulations
• Universally flattering shades
• Versatile, multi-use products
• Sustainability, recyclability, circularity
• Ethical production
• Transparency
• B Corp Certification

Safe, plant-based, vegan ingredients 

Aleph use safe, non-toxic, plant-based, vegan ingredients and avoid problematic substances like microplastics, silicones, parabens, GMOs, animal-derived ingredients, sulfates, PEGs, PFAs, phthalates and fragrance. Aleph harness the power of natural and organic ingredients to create clean beauty that nurtures your skin and the environment.

Skincare actives for cellular regeneration.

Aleph believe that anything you put on your skin should have beneficial effects, including your makeup. Their proprietary formulations have been created with active ingredients that smooth your skin upon application, and nourish it over time with repeated use.

Makeup Alchemy

In the tradition of Alchemy, basic ingredients are combined and transformed into gold. Aleph Makeup Alchemy philosophy means that every Aleph product is designed to work in harmony with one another to create endlessly customizable colours, coverages, and finishes with fewer products and less waste. 

Makeup Artist-driven formulations

This may come as a surprise, but many beauty companies don’t even formulate their own products. They buy the formulas from a laboratory, and then simply put their own branding and packaging around it. Not Aleph. Every Aleph products is uniquely formulated in house by the CEO + Chief Product Formulator, makeup artist Emma Peters, ensuring that they hold to strict standards of integrity and high performance.

Universally flattering shades

Because products are formulated by a makeup artist with 30+ years of experience working with the spectrum of skin tones and textures, Aleph’s long-lasting shades look beautiful on a wide variety of people.

Versatile, multi-use products

Why buy two separate products when you can use just one amazing, recyclable pot for both cheeks and lips, or lids and brows, or concealer and foundation? Aleph is meant to be mixed, customized, and played with, to infuse joy into your beauty routine and do a whole lot more with a lot less.

Certified B Corporation

Achieving B Corp Certification is a rigorous process that measures a company’s social and environmental performance. B Corps are committed to using business as a force for good, positively impacting customers, employees, communities, and the planet.